We would love to introduce you to Clap Studio, a design studio we discovered through the community of instagram. We were particularly drawn to a playful retail project they designed for Spanish store ‘Little Stories’ and wanted to find out more.
Let’s meet Angela of Clap Studio.
Hello Angela, thanks for chatting with us! Could you give us some background to your studio? Where are you based? What type of projects do you work on?Hello Emma, it is nice to be digitally here chatting with you! We are based in Valencia (Spain) a city close to the mediterranean sea that is the most of the year bathed by the sun. We are a studio focused on creating experiences through interiors, products and art installations for brands, institutions or individuals.
We loved finding your ‘Little Stories’ interior project on instagram. Your design for the children’s store felt so fresh and looked like it offered a playful and inviting space for young customers! Can you tell us a little about this project ?
It is refreshing to see a shoe shop aimed at children that feels bold and fun, but also restrained and focused. Is that a hard balance to strike?Our practice comes from a minimalistic approach. My partner and I are the founders of More with less, that was an online magazine about interiors, architecture and product with a clear philosophy: more with less. We believe that if something is done using just one color and it is understable it means we do not need to use anything else. That's why we try to minimize the use of different materials, colors and shapes. But at the same time after some time working for brands we know that we need to offer something else, an experience, so we always start from a concept that can connect with the target audience.
What was the shop like before you began working on the interior?It was totally empty.
It looks like there are some elements that can be changed or adapted in the space - how important was this element to the design?Flexibility was a must and one of the keywords of the interior design project. Little Stories is a 70sqm space, where we had to place storage, the cashier and a fitting room. Also we had in mind that a store is not a static space, depending on the season it needs more products to be exhibited or different interior displays. Starting from this premise we designed magnetized walls where you can show 1 apparel or sneaker or you can show 100 pieces. We designed also all the magnetized accessories adapted to different kind of products exposure from hangers to plates for the sneaker wall. For the floor the stands had to be movable for the same reason.
We loved the use of the repeated shapes and patterns throughout the design. From the cylinders that function as lights, seating and plinths, to the arch shaped windows, doors and mirrors. Can you say anything about where these shapes and forms stemmed from for this project?
How involved are you in the production of furniture or installation of projects like this?
Where can we find the store?
Are you working on any other exciting projects at the moment?
Your website describes you as gastronomy lovers…if you had to choose a particular dish or item of food to say sum up your design practice, what would it be and why?
Thank you SO much Angela - We have loved hearing more about your work and know our readers will enjoy too. We look forward to seeing your next projects unfold!
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