Unlimited has recently relocated to a brand new store on Brighton’s seafront so we thought it would be a great chance to catch up with Sara.
Sara, could you give us a little bit of background to your store, Unlimited?
Unlimited shop started as a weekend pop-up back in 2010, where we exhibited our own prints (Unlimited is also a Graphic Design Studio www.weareunlimited.co.uk) alongside work from a collective of like-minded illustrators, designers and makers out of our studio space. We also took our 'shows on the road' taking part in events such as Pick Me Up in London for years with great success. In 2013 we took the leap to move both our Unlimited shop and studio into a larger premises in the heart of Brighton's North Laine. For 8 years we were open 6 days a week, holding a great many showcases and exhibitions, plus creating a number of amazing murals on the outside of the building to boot!
You recently relocated the store to a seafront location - can you describe where we can find Unlimited now?
Yes, we're now in a fabulous spot on Brighton's seafront Lower Promenade with the i360 attraction right nearby and the landmark remains of the West Pier out to sea in front of us!
We're in a converted row of the Kings Road Arches with our neighbours being the fabulous ReBound vintage clothing store (@reboundstore), the renowned Murmur restaurant (sister restaurant to the famous 64 Degrees run by award-winning chef Michael Bremner) and the fantastic brunch spot The Flour Pot Bakery. It's a really beautiful spot for taking in the best of Brighton views, grabbing a bite to eat and enjoying some fab retail therapy.
What type of products do you mainly sell?
We offer a diverse and dynamic range of playful and experimental graphic-flavoured prints, jewellery, homewares, textiles, furniture and more! We feel it's the perfect place to find something unique whether it be an imaginative gift or a piece of art for your wall! Combining both shop and gallery we love to showcase our favourite independent designers and makers to bring together the very best in creative talent under one roof.
Can you tell us a few products you are particularly excited about at the moment?
We love our new tumblers with stunning gradient glaze by Berlin-based ceramicist Marilyne Blais and our beautifully designed seed packets by Italian based Piccolo seeds have been hugely popular given our unusual Spring lockdown. They can all be found online in our Spring collection. I'm also loving the freshness of the prints we have on show by our latest Unlimited recruit Luana Asiata.
Thank you for stocking our necklaces! How do you display them in your store?
Always a pleasure! It wouldn't be Unlimited without your wonderful pieces!...We've always tried to be as creative as possible with our displays and love curating complimentary pieces together across everything from prints, homewares and accessories. We've also created a dedicated necklace zone in the new space!
We always enjoy a trip to Brighton - Can you recommend a few cafes/restaurants/shops for us to visit on our next trip?
Well obviously our neighbouring three I mentioned before would be top recommendations anyway! We are so spoilt for choice now in Brighton but my other personal favs would have to be Cafe at 33 and Bond St Coffee for that caffeine fix. Mange Tout or Rust for tastiest brunches, Easy Tiger for great Indian street food in a relaxed pub setting, Bincho Yakitori, CinCin, Paradiso Social and Chard for great dining experiences and delicious inventive food. Little Fish Market for that really special treat! The North Laine is a great place to explore Nola Boutique, Molecule Vintage, Holler Store, Blackout and Sirene all top shopping spots.
That all sounds amazing! Can't wait to visit your new store by the sea as soon as we are able to go shopping again! Thank you so much Sara.
Shop address: Unlimited, 100-102 Kings Road Arches, Brighton BN1 2FN
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